Korea Ginseng Corp. (KGC) announced that it has selected actress Han Ji-min as the new model for Donginbi, its brand for premium red ginseng cosmetics.
The new ad features actress Han Ji-min, who is known for her resilient and flawless skin, delivering Donginbi's "resilience care" campaign.
Han is going to carry out full-scale activities as a model for Donginbi, starting with the resilience care campaign, which is about making your skin resilient through anti-aging deep within the skin.
Donginbi is a premium red ginseng cosmetics brand that pursues resilient skin based on the technology of CheongKwanJang, a 119 years-old government-certified manufacturer of top-notch red ginseng products.
KGC has developed its own three core ingredients -- red ginseng oil, red ginseng extract and red ginseng condensate – to apply red ginseng to skin. We apply them to all our products, differentiating them from existing Korean herbal medicine cosmetics.
"We have chosen actress Han Ji-min, who is known for her beautiful skin, as our model to show the true beauty of Donginbi," said Ahn Bin, director of KGC’s Cosmetics Division. “We hope our customers keep their skin resilient throughout this winter by joining Han’s resilience care campaign.”
Meanwhile, Donginbi’s new ads featuring Han Ji-min will be aired starting Nov. 26, and Donginbi products will be available at major department stores, Donginbi stores at duty-free shops, Lounge 1899 and CheongKwanJang Mall (www.kgcshop.co.kr).