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Korea’s SsangYong Motor No. 1 in UK Car Brand Satisfaction Survey
A Fantastic Result for SsangYong
Korea’s SsangYong Motor No. 1 in UK Car Brand Satisfaction Survey
  • By Jung Min-hee
  • October 19, 2018, 17:08
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Korea's SsangYong Motor ranked first in the Honest John Satisfaction Index 2018, a British car brand satisfaction survey.

SsangYong Motor Co. said on Oct. 19 that it placed first in a recent British car brand satisfaction survey.

SsangYong ranked No. 1 in the Honest John Satisfaction Index 2018 with a score of 90.3. Honest John is a British online auto website. SsangYong is the only brand that exceeded 90 points in the evaluation.

SsangYong ranked third after Lexus and Jaguar in the 2017 evaluation, becoming the only Korean car brand to be listed on the top 10.

Each year, Honest John asks its readers about the good, the bad and the ugly of car ownership. Between December 2017 and July 2018 it received more than 10,000 responses.

Announcing this year’s index, Honest John said that SsangYong “was crowned as the number one manufacturer in the U.K., with drivers praising its ease of driving, practicality and reliability.”

“It’s a fantastic result for SsangYong, helped by its excellent range of SUVs, rugged four-wheel drive tech and comprehensive seven year 150,000 mile warranty,” the U.K. company said.

"It is very encouraging that we have been included in the top three for two consecutive years in the UK market, where top global car brands compete," said SsangYong CEO Choi Jong-sik. “We will endeavor to make SsangYong the most-loved car brand through a professional sports utility line-up.”

Sports car specialist Porsche was second, with 89.4 percent, while bargain brand Dacia took third with a highly respectable 89.3 percent. The rise of Dacia is one of 2018’s success stories, with owners hailing their cars as practical and reliable gems.

Jaguar was fourth with 88.7 percent while Lexus (which was named best performing car manufacturer of 2017) slipped down to fifth place with a ownership score of 88.7 percent.