Red Editions of Galaxy S9 and iPhone 8 Clash in Chinese Smartphone Market

Samsung Electronics will soon launch the strategic smartphone Galaxy S9 in a new color, burgundy red in the Korean market. The new color model of the Galaxy S9 is expected to compete in the market with Apple's iPhone 8 Red.

Samsung Electronics took the wrap off its strategic smartphone Galaxy S9 Burgundy Red in China and began to receive pre-orders on May 8. The Galaxy S8 came in burgundy red for the first time in November of last year. Samsung Electronics called this color fascinating and elegant red.

Samsung Electronics is planning to release the Galaxy S9 Burgundy Red model in China where people favor red color on May 16. After China, this model in burgundy red will also be launched in Korea. "We have not yet decided a schedule for its launch in the Korean market," said an official of Samsung Electronics

Samsung Electronics' launch of the Galaxy S9 Burgundy Red is construed as a strategy to continue to promote the Galaxy S9 released early March. Recently Apple also launched a massive marketing campaign for the iPhone 8 Red with Korea mobile carriers.

On the other hand, Samsung Electronics pulled down the domestic retail price of the Galaxy S9 Plus 256GB model with SK Telecom and LG U+ in order to ramp up sales of the Galaxy S9 Plus. The price dropped from 1,155,000 won to 1,078,000 won. It is very unusual for Samsung Electronics to lower the price of its strategic smartphone in just two months after its launch.