Wednesday, May 23, 2018
Will Smartphones Be Loaded with LCDs Once Again?
A Bright Display for a Lower Price
Will Smartphones Be Loaded with LCDs Once Again?
  • By Cho Jin-young
  • May 10, 2018, 10:08
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The G7 ThinQ smartphone of LG Electronics adopted MLCD+ display instead of OLED.
The G7 ThinQ smartphone of LG Electronics adopted MLCD+ display instead of OLED.

Smartphone producers are beginning to use liquid crystal displays (LCDs) for their products again.

Currently, the smartphone industry adopts organic light emitting diodes (OLEDs) which flaunt the clearest picture, but their high prices force smartphone makers to begin adopting LCDs again.

Manufacturers are expected to choose LCDs to block retail prices of smartphones from rising as they are pressed by retail prices of smartphones which are going up due to a rise in prices of smartphone parts.

According to the smartphone industry on May 9, Apple is expected to load its next 6.1-inch iPhone model with an MLCD+ display which LG used in its G7 ThinQ smartphone. The MLCD+ display realizes a bright screen with less power consumption than the IPS LCD display.

LG named the display of the G7 ThinQ “Super Bright Display.” Its color reproduction rate is 100% on the DCI-P3 basis which expresses delicate colors close to nature even on bright screens. At the same brightness, the G7 ThinQ consumes 30% less power compared to the previous G6 model loaded with an LCD display.

LG Electronics applied an OLED display to the V30, which was launched in the second half of last year. LG Electronics said that the company was employing a two-track strategy to load LCDs into the G-series and OLEDs into the V-series.

IHS Markit, a market research firm, recently predicted that this year's OLED display panels for mobile products would increase 14% to 453 million units. However, this is less than the original forecast of 500 million units. HIS Market said that high prices of OLEDs were blamed for less-than-expected shipments.