American creator Luna joins domestic and international creators
Direct K-culture experience including Gyeongbokgung Palace and Hanbok
Nurihaus (CEO: Aram Baek), a K-Beauty global expansion platform company, announced on the 12th that it invited Luna, a global Nurilounge creator with 150,000 followers in the US, to Korea for a cultural exchange and networking event.
This event was a global creator exchange program combining K-Beauty with Korean cultural experiences, featuring American creator Luna and foreign creators residing in Korea. Participants attended Nurihaus's offline event 'Mini Nuriday', experiencing various aspects of traditional Korean culture firsthand, including a visit to Gyeongbokgung Palace and Hanbok experiences. They also met with creators active in Korea, sharing insights on beauty trends and content creation during networking sessions.
This invitation was planned with the goal of fostering creator networking that transcends nationality and language barriers, going beyond a simple experience. Nurihaus invited American creator Luna, fully covering her round-trip airfare, 3-night/4-day accommodation, and all event participation fees, thereby establishing a foundation for global cultural exchange. Notably, Luna is a creator who has maintained consistent and active participation within Nurilounge. Her dedicated involvement thus far symbolically culminated in this invitation.
Nurihaus demonstrated that active online engagement in Nurilounge can expand into real-world offline global exchanges, proving the potential for a new form of global project that bridges online and offline spaces.
Luna, who participated in the event, shared her thoughts, saying, "Interest in Korea is really high among American creators." She added, "It was a very meaningful time to experience places I'd always wanted to visit and interact with local creators."
A Nurihaus representative stated, "This campaign holds significant meaning as it directly invited global creators to Korea, facilitating meaningful exchanges with local creators." They added, "Given the rapidly growing interest in K-Beauty and Korean culture among overseas creators, including those in the US, Nurihaus plans to continuously strengthen its role as a global content bridge connecting Korea and the world."
Nurihaus plans to expand its regular international exchange programs and K-culture experience events, starting with this invitation to global creators.
Meanwhile, Nurilounge is a data-driven creator marketing platform that operates a network of approximately 80,000 creators across over 100 countries, with a strong presence in North America. It also runs a brand-creator matching system based on social media data analysis, having successfully executed over 2,500 overseas marketing campaigns for approximately 400 brands to date.