Paris Baguette, the bakery brand of SPC, has continued its global marketing efforts by launching an advertisement in the heart of New York City’s Times Square ahead of Christmas. This move comes after Paris Baguette had previously operated a Korean-language advertisement at the stadium of the French football club Paris Saint-Germain, with which it officially partnered in October.
SPC announced on Dec. 19 that Paris Baguette is promoting seasonal products, including cakes, through the advertising billboards in Times Square, Manhattan, New York, from the Dec. 13 to 25.
Earlier, on Dec. 1 to 3, the brand ventured into product exposure through local TV broadcast programs. Employees of Paris Baguette’s U.S. branch appeared on a broadcast in the Los Angeles area, showcasing cakes and doughnuts. On Dec. 13, the head of Paris Baguette’s U.S. branch appeared on a regional program of NBC, where they introduced the development story and features of the Christmas cakes.
Paris Baguette reported that, up to the second week of this month, cake sales in the U.S. have increased by about 10% compared to the same period last year in anticipation of Christmas.
Paris Baguette operates over 150 stores in North America and approximately 520 stores in 10 countries, including France and Cambodia.