Expansion, Vindication of Global Food Brand
CJ Foodville announced on Aug. 21 that it has opened its 100th Tous Les Jours store in the U.S. This one is named the “Bronxville Branch,” located about 15 miles north of midtown Manhattan, New York.
Notably, the Bronxville Branch holds special significance as it’s the fifth store opened by a multi-store franchisee in the U.S., showcasing Tous Les Jours as a profitable business model recognized by the locals.
Over the past five years, Tous Les Jours’ store expansion in the U.S. has been steadily gaining momentum. Up until 2020, approximately 5-6 stores were launched annually, and from 2021 onwards more than 10 stores were opened each year. Franchise stores account for more than 90% of the branches, and the daily sales per Tous Les Jours store in the U.S. last year increased by about 20% compared to the previous year. Half of them are operated by multi-store franchisees.
Since 2018, Tous Les Jours, a subsidiary of CJ Foodville, was the first overseas affiliate to turn a profit and has expanded its profit margin for five consecutive years. In the first half of this year, sales grew by 50% and operating profit surged by 250% compared to the same period last year, proving its continued growth trajectory.