Combined Share Likely to Fall below 50%
The combined share of Samsung Electronics and LG Electronics in the global TV market is likely to fall below 50 percent this year, as Chinese manufacturers are increasing their share amid demand contraction.
In the first half of this year, Samsung Electronics’ share was 31.6 percent, down 1.1 percentage points from a year ago. That of LG Electronics fell from 18.4 percent to 17.6 percent.
In the first quarter, their shares were 32.9 percent and 17.7 percent, respectively. Their combined share fell below 50 percent in the second quarter, when their cost burden increased and the global demand dropped. The sales of Sony, the third-largest in the market, were 141.8 billion yen in the second quarter, down 35.8 percent year on year.
Chinese manufacturers are showing mixed results. Their combined sales were 53.1 billion yuan in the first half, down 10.5 percent year on year. In that period, the number of Chinese TV brands fell 11 to 52. However, Huawei, Redmi and Vidda increased their sales.