On March 24 (local time), Samsung Electronics started the Galaxy S6 World Tour, with Dubai being the first stop.
The World Tour is an event that Samsung Electronics is holding with the start of pre-sales in each country. Releasing the Galaxy S6, Samsung Electronics changed the World Tour to a new format with the concept of “All New Galaxy.”
The World Tour will be a unique event each time, combined with each region's culture. The first world tour event was held at the Armani Hotel in Dubai on March 24, attended by 260 guests, including its major accounts and media and opinion leaders in the Middle East.
Elissar, a popular singer in the Middle East, introduced the product and gave a performance, making the World Tour an event combined with fashion and culture.
The second world tour was held in Russia on March 25 in cooperation with Moscow Fashion Week being held at the moment. The event took place at Gostiny Dvor Department Store, which was the main venue for Fashion Week, attended by 100 guests, including celebrities in the media and fashion industry.
Collaborating with Russian fashion designer Valentin Yudashkin, the Galaxy S6 was unveiled on the runway.
Samsung Electronics is also planning to release accessories for the product in collaboration with Valentin Yudashkin.
Meanwhile, the Galaxy S6 World Tour will be hosted in Singapore on March 26, Beijing on March 31, Hong Kong on April 1, and Tokyo on April 8.