To Inspire Healthy Living
AIA Korea announced on July 14 the debut of ‘AI Sonny,’ an artificial intelligence-based ‘younger brother’ of the Tottenham Hotspur player Son Heung-min.
As the AI-based spokesperson for AIA Korea, ‘AI Sonny’ will directly engage, educate and inspire AIA customers, agents and partners in Korea to improve physical, mental and environmental wellness.
AIA Korea revealed Son’s younger brother AI Sonny at half-time during the Team K League match which took place at Seoul World Cup Stadium on July 13. Tottenham Hotspur is visiting Korea as part of its pre-season tour from July 10 to 16.
“We are truly thrilled to introduce 'AI Sonny' who is the digital brother of Son Heung-min, AIA Korea’s Brand Ambassador,” said Nathan Chuang, CEO of AIA Korea. “We are excited to see AI Sonny help us reach out to more people across Korea to increase awareness of our purpose of helping people live 'Healthier, Longer, Better Lives' and creating positive impact in society.”
“I’m excited to have an AI-based younger brother that will share personalized messages with AIA customers in Korea,” said Son Heung-min. “I am extremely proud to be an AIA Korea ambassador given our aligned values and ambition to get Koreans to exercise, eat, think and live well.”
“We are proud to be the Global Principal Partner of Tottenham Hotspur and to have Son Heung-min as our ambassador” said Hwang Ji-ye, chief marketing officer of AIA Korea. “It’s been inspiring to work with Son Heung-min and DeepBrain AI to bring this initiative to life. The launch of AI Sonny will create new ways to directly engage with our customers, agents and partners.”
AIA Korea worked with DeepBrain AI, a leading video synthesis company, to create AI Sonny, an AI Human. An AI Human is a digital copy of a real person using deep learning-based voice and video synthesis technology, as well as natural language analysis technology.