Samsung Accounts for 33% of Global TV Market on Revenue Basis
Market research firm Omdia announced on May 24 that the global TV market contracted by 6.3 percent to US$25.675 billion and 4.3 percent to 49.07 million units in the first quarter of this year.
“The market share of Samsung Electronics, which has led the market for 16 years in a row, was 32.9 percent on a sales revenue basis and 22.5 percent on a volume basis,” it said, adding, “In the first quarter, the global QLED TV sales volume was 3.3 million units, up 23 percent from a year earlier, and Samsung Electronics accounted for 76 percent of the volume.”
In the market segment of 75-inch or more, Samsung Electronics posted a market share of 40.7 percent on a sales basis, higher than the sum of those of the second to fourth players. When it comes to 80-inch or more and US$2,500 or more, its market share amounted to 48.1 percent and 49.3 percent, respectively.
LG Electronics, in the meantime, showed the highest Q1 shipments while supplying 924,600 OLED TVs, up 17 percent year on year. The total Q1 shipments consisting of OLED and LCD TVs are 6,193,600 units.
On a sales basis, LG Electronics accounted for 17.7 percent of the global market in Q1, when the global total OLED TV shipments increased 24.7 percent year on year to 1,486,000 units and the total LCD TV shipments fell 5 percent. In terms of shipments, the company’s share in the global OLED TV market was 62.2 percent in Q1.
In that period, South Korea’s market share in terms of sales was 50.6 percent and that of China, the runner-up, was 25.9 percent.