In Partnership with New ID
SK Telecom announced on April 10 that it has completed the development of an artificial intelligence-based post-production (AIPP) platform to facilitate exports of Korean content.
The platform was developed in collaboration with New ID, a digital content and platform distribution company in Korea.
The platform automatically removes subtitles, rating guides, and copyrighted sound sources embedded in video content such as movies and TV shows.
The importance of media localization technology is growing for the globalization and localization of K-content, which is increasingly loved by fans around the world.
SK Telecom and New ID have recently completed the development of an AI-powered post-production automation platform that combines SK Telecom’s AI-based media element technology with New ID’s media content distribution and platform capabilities. They signed a technology commercialization contract in October 2021 following a business agreement in May 2020.
Previously, most post-production work had been done manually. The new automatic post-production platform will cut the required costs and long lead time.
The platform can remove in-content Korean subtitles, broadcaster logos, and product placement images, eliminate field and background sound sources without loss of human voices, and support Supernova upscaling technology that converts low-quality images to high-definition ones.
New ID, which directly supplies and operates content and broadcasting channels to more than 20 global platforms such as Amazon, Discovery Channel, Roku, Pluto TV, and Tubi, plans to export K content reprocessed through SK Telecom’s AI technology to the global market.