Reflecting the Company's Focus on Consumer Experiences
Samsung Electronics has officially named its newly merged SET Division as the DX (Device eXperience) Division, reflecting its ongoing commitment to creating new and meaningful experiences for customers.
The DX Division, headed by vice chairman and CEO Han Jong-hee, consists of the Visual Display Business, Digital Appliances Business, Health & Medical Equipment Business, Mobile Experience (MX) Business and Networks Business. The naming reflects the company's longer-term future-oriented business structure and stronger global leadership.
Under the DX Division, the company expects to strengthen synergies among the diverse businesses and create differentiated products and services.
The company has recently changed its organizational structure by merging the previous Internet and Mobile (IM) Division and Consumer Electronics (CE) Division into DX Division.
As a result of the reorganization, the company consists of the DX Division and Digital Solution (DS) Division, which includes the Memory Business, Foundry Business, System LSI Business and LED Business.