To Target Mongolia's Young Consumers
Hazzys, a casual brand of LF Corp. has signed a strategic partnership agreement with Mongolia's largest e-commerce platform, Shoppy.
Under the agreement, Hazzys and Shoppy will promote comprehensive cooperation in various fields, including product planning and marketing, to target the Mongolian "MZ generation" who are leading Mongolia’s economic growth.
Launched in 2017, Shoppy is Mongolia’s largest e-commerce platform that is growing rapidly based on young customers with strong purchasing power aged 18 to 40. As of 2020, Shoopy boasted more than a thousand brands in various product categories such as fashion clothing, accessories, beauty care items, living goods and food. The shopping platform is expanding its business areas by actively partnering with offline stores.
Hazzys is targeting the Mongolian market through a strategy to strengthen shopping convenience and benefits optimized for consumers. In particular, the company is looking to expand customer contacts based on Shoppy’s vast customer data and know-how, which have been accumulated through communications with consumers in both PC and mobile environments.