To Empower Customers to Know, Improve & Enjoy their health
AIA Korea announced on Sept. 30 the launch of two new AIA Vitality credit cards in partnership with Samsung Card. The insurance industry’s first health and wellness affiliate credit cards focus on protecting customers lives through AIA insurance solutions.
The two new AIA Vitality credit cards offer personalized benefits tailored to meet various needs of customers by rewarding healthy habits while providing 20% discount benefits on insurance premium and up to 5,500 won off on AIA Vitality membership. ‘AIA Vitality ME Samsung Card’ offers discount benefits focusing on individual spending including 10% discount on online shopping and delivery app as well as 20% discount in streaming services. ‘AIA Vitality WE Samsung Card’ offers personalized benefits cater to customers with their families such as 10% discount on maintenance fee, offline discount store as well as hospital and pharmacy.
AIA Vitality is the first health and wellness platform in the insurance industry, provided by AIA Korea, which is based on behavioral economics so that the customers could sustain a healthy life by offering various programs motivating customers to improve their health with rewards for accomplishing weekly missions such as Starbucks coffee coupon, SKT mobile plan discount benefits, etc. Collaboration between both companies will continue to create a synergetic effect in future by offering wide range of added values for customers through the ongoing partnership between AIA Vitality and Samsung Card led by the launch of AIA Vitality Samsung Card.
"People across all age groups are increasingly focused on maintaining a healthy lifestyle and we want to empower customers to know, improve and enjoy their health. We are delighted to partner with Samsung Card to launch these two AIA Vitality Samsung Cards, the first health and wellness affiliate credit cards to be added to the AIA Vitality ecosystem,” said Peter Chung, CEO of AIA Korea.
Launched by AIA Korea in 2018 in strategic partnership with SK C&C and SK Telecom, AIA Vitality is an innovative program that offers the protection benefits of insurance but also incentivizes healthier lifestyles by empowering customers to know, improve, enjoy and protect their health. AIA Vitality is the leading health and wellness platform in Korea that enables a dynamic relationship between AIA and its customers with more than 1.7 million cumulative members and 1 trillion cumulative steps in walking since its launch.