Recognized for Design Excellence
Samsung Electronics Co., Ltd. announced on Sept. 22 that it has won 48 awards at the world-renowned International Design Excellence Awards (IDEA) 2021, including seven Silvers, three Bronzes and thirty-eight finalists.
The IDEA 2021 awards for Samsung include creative designs across multiple categories, showcasing Samsung’s excellence in consumer lifestyle design from product design to interactive and advanced concept design.
IDEA, hosted by the Industrial Designers Society of America (IDSA), has been held annually since 1980. Widely viewed as the most influential design awards program in North America, IDEA considers design innovation, benefit to user and benefit to society as part of its criteria for selecting its awardees.
Samsung attained seven Silver awards for its cutting-edge creations including Samsung Neo QLED 8K TV (QN900A), Bespoke Cube air purifier (AX9500N), Bespoke Slim vacuum cleaner (VS6800AL) and SmartThings Cooking.
The Bronze award winners included The Frame lifestyle TV, The Premiere lifestyle projector and Bespoke 4-Door Flex refrigerator.
“The pandemic affected consumers’ lifestyles in many ways, so it is more important than ever to keep an eye on how those change and to offer meaningful experiences to consumers accordingly,” said Lee Don-tae, executive vice president and the head of Corporate Design Center at Samsung Electronics. “We will continue to provide optimized experiences for consumers based on a variety of lifestyles with the design that best resonates with them.”
The IDEA 2021 Ceremony was held virtually on Sept. 21. The International Design Conference is also being held virtually for two days from Sept. 22 to 23. Lee Don-tae is scheduled to deliver a keynote titled ‘Design for a Better Tomorrow’ at the event.