Top Three Brands
Hyundai Motor is doing very well in Australia. As global automobile companies including Ford, GM, and Toyota decided to pull out of Australia, Hyundai Motor is benefiting from their decision
According to sources in the related industries on Oct. 17, Hyundai Motor sold 75,353 vehicles in Australia, the most important market in the Asia-Pacific region. This is over 3,000 vehicles more than the same period last year (72,599 vehicles). In June, Hyundai Motor broke the monthly sales record of 10,000 vehicles for the first time in 28 years since the company first entered the Australian market. Hyundai Motor will achieve the best performance ever this year.
Although overall industrial demand in Australia declined from 85,000 vehicles last year to 83,000 vehicles this year, Hyundai Motor is doing very well, largely because competitors decided to pull out of Australia.
Toyota, the exclusive number one in Australia, plans to exit Australia in late 2017, and its sales declined by 7,684 vehicles to 151,109 vehicles this year compared to last year. In the case of Ford, which will pull out of Australia in October 2016, its sales dropped by 3,377 vehicles.
GM (local name Holden) will leave Australia in 2017, and its sales increased slightly by 1,000 vehicles. GM and Ford are the second and fifth automobile companies in Australia, respectively.
By vehicle type, the quasi-midsize i30 hatchback contributed substantially to the improvement of Hyundai Motor, with sales of 22,499 vehicles. 13,755 and 9,927 vehicles of the Tuscon ix and the i20, respectively, were sold as well. A total of ten Hyundai Motor models are driving around the Australian market.
Under the current positive circumstances, Hyundai Motor plans to achieve the very first annual sales record of 100,000 vehicles and strengthen its global brand image by becoming one of the local top three. While its competitors are not doing okay, Hyundai Motor narrowed the gap with Mazda, number four in Australia, to around 16,000 vehicles. An official at Hyundai Motor said under the condition of anonymity, “Our goal is definitely achievable considering the effects of the Free Trade Agreement between Korea and Australia.”