According to the related industries on Oct. 12, Sony, following Samsung, is entering the virtual reality headset market. Sony is developing its own virtual reality headset called “Morpheus.” Microsoft (MS) is developing head mounted display (HMD) products as well.
The market leader Oculus VR introduced its latest “Oculus Rift DK” and started to sell the products to developers in July. Samsung Electronics also announced its participation by launching the Gear VR last month.
As the market for virtual reality headsets is heating up, the interest in HMD is hiking too. Accordingly, the market for the organic light emitting diode (OLED) displays in HMDs is expected to grow as well.
The common aspect of the HMD-based virtual reality devices is that they all use OLED displays. The most important thing about HMDs that embody virtual reality though headsets is, of course, the display technology responsible for visual effects. OLED displays are used in all HMD devices because OLEDs have superior display qualities such as resolution, color reproduction, and response speed.
On the other hand, Yano Research Institute in Japan predicted that the HMD wearable market will grow from 1.6 million devices this year to 10 million devices by 2016, only two years from now.
Moreover, British market research company KZero Worldswide projected that the market for virtual reality devices and content will expand from US$90 million this year to US$2.3 billion next year, and ultimately become a gigantic market of US$5.2 billion in 2018. An official in the display industry said, “In the wearable market afterwards, usage of AMOLED, which has various strengths, will be widened.”