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Galaxy A5 to Target Chinese Mid to Low-end Market
New Racehorse in China
Galaxy A5 to Target Chinese Mid to Low-end Market
  • By matthew
  • September 23, 2014, 06:17
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The new Samsung Galaxy A5. (photo via SamMobile)
The new Samsung Galaxy A5. (photo via SamMobile)

 

The first images of Samsung Electronics' Galaxy A5 have been leaked. The Korean tech giant is planning to accelerate the launch of a new offensive to dominate the mid-range and low-cost smartphone markets, including China, with the introduction of a new entry-level smartphone.

On Sept. 19 (local time), overseas media outlets such as SamMobile revealed pictures of Samsung's new smartphone, the SM-A500, which is said to be released under the name of the Galaxy A5. The new model is presumably one of a new A series of phones.

The most notable characteristic of the new handset is material. Initially, there was widespread speculation that the Galaxy A5 will feature a full-metal body, but the device is reportedly made of neither metal nor plastic.

However, SamMobile said, “The phone is made of a material that feels cold in the hand, unlike the Galaxy S5 or the Galaxy Alpha.” It reported that Samsung may have used the material to reduce the device’s production cost, while maintaining a premium feel.

Meanwhile, Samsung is expected to use the Galaxy A5 to target the Chinese market. Therefore, the Korean Android maker is likely to face stiff competition from Apple and Chinese smartphone manufacturers to dominate the Chinese market.