Sales Through Overseas Digital Channels
Aekyung Industrial announced on April 6 that its makeup brand Luna is now available on the world's largest e-commerce mall Amazon.
Its products selling on Amazon include makeup lines such as Luna Long-Lasting Tip Concealer BIG, Luna Proof Extreme Slim Liner and Luna Matte Tint Leather. Luna is Aekyung’s second brand to enter Amazon after the company’s flagship cosmetics brand AGE 20's.
Based on its experience in making concealers a hit product in Korea, Luna decided to enter Amazon to strengthen overseas and digital sales channels. Luna's steady seller, Long Lasting Tip Concealer, has established itself as a representative concealer in Korea, ranking first in sales at Olive Young stores.
In fact, Luna Long Lasting Tip Concealer BIG is receiving positive responses as consumers have highly evaluated its good coverage and adhesion right after its debut on Amazon, taking first place in the concealer category of Amazon Hot New Releases.