Embroiled in Coping Controversy

Tim Cook, CEO of Apple, introduces the new Apple Watch during Apple's launch event at the Flint Center for the Performing Arts in Cupertino, California, on Sept. 9, 2014.
Tim Cook, CEO of Apple, introduces the new Apple Watch during Apple's launch event at the Flint Center for the Performing Arts in Cupertino, California, on Sept. 9, 2014.

 

Apple, which has been called an icon of innovation, recently unveiled the iPhone 6, iPhone 6 Plus, and the Apple Watch. But the reveal has been “non-extrordinary,” since there wasn't much innovation, with a large number of functions already available via other manufacturers.

According to industry sources on Sept. 14, a considerable number of functions used in the iPhone 6, iPhone 6 Plus, and the Apple Watch have already been commercialized through Samsung, LG, and Pantech. Hence, local consumers are voicing their opinions by saying that it might be difficult to anticipate innovation in Apple phones any longer.

To take one example, the Reachability function used in the iPhone 6 and iPhone 6 Plus enables a user to manipulate the device with one hand by pressing the home button twice, which leads to downward movement of the screen. However, this feature is similar to the Mini View showcased through the LG G Pro 2. Mini View allows people to manipulate the device with a thumb by dragging it across the home button, which makes the size of the screen decrease and move downward.

The ability to sync with other devices using iOS8 featured in the iPhone 6 is already doable with Android and Google Chrome. Through a new feature called Handoff, it is possible to continue to use web browsing, maps, messages, calendars, on-screen notifications, or contact information across all your apple devices like your iPhone, Mac, or iPad. Google Chrome, however, has already provided this kind of feature in their Android OS.

The newly-upgraded iOS messaging feature can instantly shoot and send video using a messaging app, and also record and send voice. But this is already done by several messaging apps made by local Android phone makers, and also are available via free 3rd-party apps. In addition, the new iOS feature to automatically select the best pictures through high-speed sequential mode was already introduced as Samsung's “bust shot” and “best face” features.

Functions in the Apple Watch are not much different. For instance, the feature to turn on the screen by raising your wrist is already part of the Gear series and is also found in the G Watch.

An official at a local cell phone manufacturer said, “In the past, Apple labeled Samsung as a copycat. But it copied other companies' ideas in its latest products this time, including the iPhone 6.” The official added, “Perhaps, it was inevitable for Apple to imitate products of the leader in phablets when trying to develop functions suitable for phablets.”

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