Making OLED TVs More Affordable
LG Electronics announced on March 1 that it will release an increased number of OLED TV models with lowered prices in 2021.
The company will sequentially launch a total of 18 models this year, six more than 2020. They will include 11 super-sized models with 70-inch or bigger screens in the Korean market.
Their wholesale prices will be cut by 20 percent compared to models launched in 2020. Based on 65-inch models, the price of the G series dropped from 5.6 million won to 4.6 million won, that of the C series from 5 million won to 4.1 million won, and that of the B series from 4.7 million won to 3.8 million won.
The G Series (model name: 77/65/55G1), nicknamed “the OLED gallery TV,” has been officially named “the OLED evo.” They use next-generation OLED panels. The G Series models show the highest performance among its peers and exquisite design and will hit the market sequentially starting from March.
The C Series (model names: 83/77/65/55/48C1) will be released earlier than other models. They were chosen as the best TV products at CES 2021. LG Electronics will release 65-inch and 55-inch models of the C Series first as they enjoy the highest demand.
The Korean TV giant will also release an 83-inch OLED TV model, the largest among its OLED TV lineup.
LG Electronics will also release the B Series (model names: 77/65/55B1) and the A Series (77/65/55/48A1) to expand the scope of choice for customers.