Shrewd Market Insight Providers
Asiance Korea, a digital marketing company, and Global Research, a marketing/social opinion research organization, have signed a strategic business agreement.
Through this business agreement, the two companies are planning to establish their leading position as advanced market insight providers. They will develop sophisticated research and analysis tools to keep up with the evolution of the digital ecosystem.
Asiance Korea and Global Research have been working together since 2018 through joint projects. In 2019, they conducted a consumer survey to help global beauty editing shops and global cybersecurity software advance into Korea, and based on the results, they initiated a joint project to establish e-commerce UX consulting and digital marketing strategies in Korea.
They also plan to conduct detailed consumer trend surveys for specific industries or product lines for which accurate data is not yet available. Following the strategic business agreement, the two companies have immediately begun preparations for joint research on Korean luxury consumers, which is expected to draw keen attention from luxury/premium market officials.
Asiance Korea was created in Seoul in 2004 and has established its presence in the digital marketing, UI/UX and marketing consulting sectors. It has worked for global brands to facilitate their entry into Asia, especially Korea. Asiance Korea has been working with about 350 brands in Asia's digital marketing industry for 16 years. It has carried out a number of projects with global luxury brands and established itself as a leader in Korean luxury digital marketing.
By re-positioning itself as Asia's first brand-tech partner in 2020, the company is expanding its business to provide innovative digital services that combine technology and creativity. Asiance Korea has been striving to help its clients realize their potential and achieve maximum value in the digital market.
Global Research is a research firm established in 2004 and provides market and public opinion surveys, marketing consulting, etc. Global Research has a vast panel of more than a million people, ranging from general consumers to high-end luxury consumers, and has the capacity to address marketing issues from a macro perspective as it carries out various government policy challenges related to consumers, economy and distribution. The company also has large global consumer panels as well as global local partners, enabling global market and consumer research. In addition, Global Research also has prior UX consulting experience to build web/apps in various fields such as e-commerce, telecommunications, IT, and others, which will help it make a bigger leap forward through collaboration with digital company Asiance.