Korea, China to Build Partnership in Broadcasting, Digital Content

Korea is going to strengthen its partnership with China in broadcasting and digital content, in tandem with President Xi Jinping’s visit to Korea.

Choi Mun-kee, minister of Science, ICT and Future Planning (MSIP), and Wang Taihua, director of the State Administration of Radio, Film, and Television (SARFT), are scheduled to sign an MOU on July 3 as part of the Pengyou project, which is a joint project between Korea and China for content. A policy forum for the project is going to be held on July 4.

Both countries plan to expand trades in broadcasting and digital content and to closely cooperate. The two nations are going to move forward with a plan to let Korean and Chinese broadcasting companies work together in the production of content.

The SARFT is a government agency that manages and supervises radios, TVs, and the movie industry. Since the content industry is encouraged and promoted under the leadership of the agency, it is essential for Korean and Chinese governments to cooperate with each other so that locally-made content can be exported to the Chinese market.

Aside from broadcasting programs, cooperation in producing movies, computer graphics, 3D content, and animation, as well as personnel exchange and joint production and investment were included in this broadcasting and digital content cooperation.

Korea and China will discuss how the local digital content industry can enter the Chinese market, and try to establish a strategy through case studies at the event in July 4. A MOU between local broadcasting companies to co-produce content is also going to be signed at the same event. Initiated in October of last year, the policy forum for Pengyou content between Korea and China is aimed at expanding content trades through the construction of business networks in both countries.