Withdrawal vs. Two-track Approach
Samsung Display and LG Display are showing different moves in the LCD market.
Samsung Display is planning to close down its LCD business by end of this year and concentrate its capabilities on the quantum dot (QD) OLED business. LG Display is employing a two-track strategy — LCD displays for IT devices such as laptops and OLED displays for TVs.
Samsung Display is in the process of withdrawing from the LCD business. SEMES, an affiliate of Samsung Display, has recently sold its LCD photo and wet business to Wonik IPS for 82 billion won. Industry insiders believe that SEMES made the move to focus on inkjet printing equipment business related to Samsung Display’s QD business.
Previously, Samsung Display sold a 100 percent stake in its production line in Suzhou, China to CSOT, a subsidiary of Chinese display company TCL, for US$1.08 billion on Aug. 28. Samsung Display also sold a 60 percent stake in Samsung Electronics' LCD technology fab.
Samsung Display is currently focusing on setting up QD display production lines. The company is aiming to start mass-production of QD panels after going through a step-by-step market operation early next year. Reportedly, Samsung Display provided QD panel samples to Samsung Electronics, Sony, and Panasonic. It is planning to initially process 30,000 sheets of mother glass per month and gradually ramp up production. It is going to invest more than 13 trillion won in its QD business by 2025.
LG Display's strategy is to strengthen profitability by focusing on LCDs for IT devices. This is because demand for laptops and tablet PCs has soared due to the spread of the COVID-19 virus, which triggered an increase in shipments of LCD panels.
LG Display's shipments of LCD panels for tablet PCs with a 9-inch or larger screen reached 1.91 million units in May, up 150 percent from a year earlier, market research firm Omdia said. The company’s shipments of LCD panels for laptops also climbed 35 percent on year to 3.51 million units.
In addition, LG Display is planning to expand its large OLED panel business. The company has invested 22 trillion won in OLED facilities over the past three years. This indicates that it invested more than 7 trillion won annually on average. Its OLED plant in Guangzhou started full-scale operation in July and is set to begin mass production of OLED panels.