Sales Goal
GM Korea drew plans to achieve 10 percent market share in ten years by continuously promoting new vehicles as well as Cadillac and Chevrolet stores.
On June 19, GM Korea CEO Jang Jae-jun stated as such at the All New CTS Media Conference in Hyatt Regency Incheon Hotel adding, “By communicating even more with our customers this year, we will expand Cadillac sales by 1,000, and 2,000 next year.”
GM Korea especially aims to vastly increase market share by actively releasing new models such as the All New CTS, a medium-sized, high-end sedan.
CEO Jang stated, “We will keep releasing succeeding models of existing cars as well as at least one brand-new model to reach 10 percent market share of high-end import cars within ten years.”
He emphasized, “We plan to maximize customer relations by expanding Chevrolet and Cadillac compound stores to ten, including independent Cadillac stores. Six compound stores will be chosen between this month and the beginning of July to exhibit Cadillacs to ultimately increase up to nine stores by the beginning of next month.”
The 2014 Cadillac has adopted a 2–liter gasoline turbo engine (rear-wheel-drive six-speed auto transmission) instead of its previous 3 to 3.6-liter gasoline engine to cut fuel consumption. A maximum output of 276 horsepower and maximum torque of 40.7kg is the performance of the model, along with three drive modes - tour, sports, and ice.