Real New Colorado Begins Receiving Reservations
GM Korea Co. sold 27,747 vehicles in August – 5,898 in the domestic market and 21,849 in export markets (excluding CKD products).
The company’s exports were up 20.7 percent year on year. This marks two consecutive months of export sales increases. Together with its brother model Buick Encore GX, the Trailblazer is helping drive GM Korea’s successful turnaround, with 11,391 units exported.
GM Korea’s domestic sales in August were impacted by the reduced number of business days due to the summer and national holidays as well as the resurgence of COVID-19. The Chevrolet Spark led the way, on sales of 2,244 vehicles in Korea. It maintained its reputation as the “most loved minicar” by offering unmatched safety features and 10 bright and vivid exterior color choices.
The Chevrolet Trailblazer followed the Spark, selling 1,780 units domestically in August. The Trailblazer recently made the 2020 Wards 10 Best UX list published by Wards Auto in the U.S. It was also selected by North American automobile evaluation agency iSeeCars as the fastest-selling car in the U.S.
Chevrolet’s Traverse continued its steady performance in August, selling 318 units in the domestic market. According to the Korea Automobile Importers and Distributors Association (KAIDA), 427 Traverses were registered in July, ranking No. 1 in the imported large SUV segment for the first time. The Traverse is strongly supporting GM Korea’s domestic sales, with its overwhelming body structure and best-in-segment power performance among all SUVs sold in Korea.
"Chevrolet’s products, including the Trailblazer, Spark and Traverse, continue to receive a positive response in the market despite the surge of the second wave of COVID-19,” said GM Korea Vice President of Sales, Service and Marketing Cesar Toledo. “We will continue our positive momentum through our newly launched Real New Colorado, which started receiving reservations recently, and our unprecedented customer benefits."
Meanwhile, Chevrolet is holding the “September Autumn Promotion with Chevrolet” in September and offering exceptional customer benefits, including a long-term interest-free installment program. There will also be a promotion that provides a front black grille to customers who purchase a Traverse based on the month the vehicle was produced.