Kia Represents
Kia Motors, the official automotive partner of FIFA, conducted a handover ceremony today at Arena de Sao Paulo in Sao Paulo, Brazil for the supply of a fleet of official vehicles to ensure the smooth and efficient transportation of teams, officials, delegates and official VIP visitors from all over the world during the upcoming 2014 FIFA World Cup Brazil.
“This year’s World Cup marks Kia’s consecutive participation as a sponsor of the world’s most popular global football competition,” said Soon-Nam Lee, Vice President of the Overseas Marketing Group, Kia Motors Corporation. “We are truly delighted to continue our active involvement in the tournament, as we believe football marketing is an integral part of our vision to elevate Kia’s global brand awareness to the next level and to ultimately become a formidable player on the global automotive stage.”
The company will also a roadside assistance team on call 24 hours a day for emergency services. They can be reached via a number on a hotline sticker that will be placed in each official car.
At the handover ceremony, FIFA secretary general Jérôme Valcke said, “A flawless transport operation is critical to the success of the FIFA World Cup. We are delighted to have the support of our Partner Kia Motors, who’s provision of the fleet of vehicles ensures that all event participants and crucially the teams travel in style and comfort.”