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Cafe24 Joins Facebook's New E-commerce Initiative
To Broaden Global E-commerce System
Cafe24 Joins Facebook's New E-commerce Initiative
  • By Kim Eun-jin
  • May 20, 2020, 09:20
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Cafe24 is joining Facebook’s new e-commerce initiative.

Global e-commerce platform Cafe24 announced its participation as a partner company in the 'Facebook Shops' initiative on May 20.

Facebook said, “We’re also working more closely with partners like Cafe24, Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Tiendanube, and Feedonomics to give small businesses the support they need. These organizations offer powerful tools to help entrepreneurs start and run their businesses and move online.”

Cafe24, along with other partners, will work together with Facebook to produce various e-commerce business strategies for merchants. With global advertising and marketing services, merchants will be able to experience a business environment optimized for e-commerce.

Cafe24 operates an e-commerce platform in Korea with 1.7 million merchants while accelerating its business in Japan and Vietnam. Cafe24’s accumulated business know-how in these areas can aid in expanding Facebook’s local e-commerce business.

Lee Jae-suk, CEO of Cafe24, said, “As the e-commerce ecosystem undergoes rapid change, hyper-connectivity among companies with advanced technology is becoming more crucial.” He added, “Cafe24 will not spare any efforts to make sure this new partnership with Facebook will give merchants a big push forward.”

Meanwhile, Cafe24 signed an agreement with Facebook’s Asia Pacific (APAC) arm last February to stimulate merchants’ global Facebook marketing competitiveness.