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Focusing on Driving Growth in 2010
HP Korea is poised to concentrate on driving growth in the New Year
Focusing on Driving Growth in 2010
  • By matthew
  • December 15, 2009, 00:00
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STEVE Gill, President and Chief Executive of HP Korea, held a news conference in early December to announce the 2010 business plan of HP Korea, one of the leading foreign companies doing business in Korea. President Gill became the new President of HP Korea in July.

During the news conference, Gill explained the company’s 2010 business plans and strategies with heads of major business divisions participating. Gill also talked about new business organizations according to the new business plans and strategies. HP Korea announced that its biggest goal in 2010 is to drive growth and expand market shares in its every business. Steve Gill said, “Next year we will focus on driving growth,” adding, “We will promote growth in every part of our business.”

Therefore, the company will improve its portfolio through mergers and acquisitions and research and development, as well as promoting a converged infrastructure business. HP Korea expects Korea’s economic growth to offer an opportunity for the company to expand sales next year. The Samsung Group, the SK Group and the Shinhan Financial Group are HP’s three key customers. However, HP is planning to add three more key Korean customers.

HP Korea already possesses a large portfolio covering printers, computers, software, service, servers and storage. By covering the total available market (TAM), the company will cater to customer needs and strengthen its market leadership further. The Enterprise Division of HP Korea will promote its business performances by introducing the “converged infrastructure” concept. A converged infrastructure is a system that can create a virtual and automation technological environment by integrating separate computing, storages, servers and networks. As the base for a specialized converged infrastructure, Korea HP changed its organization and improved its portfolio to cater to customer needs by adding networks to the server and storage business divisions.

HP Korea selected its synergies with EDS, which HP took over last year, as another important task for 2010. EDS was changed into the Enterprise Service Division of HP in November and is now ready to offer advanced IT services that reflect the converged infrastructure of HP.

Meanwhile, HP Korea’s Personal System Group will expand markets in the public sector by strengthening its service and nationwide channel networks. Its 2010 goals include experience marketing, blog communication and enhancing the brand image via an improvement in services.

The Image Printing Group of HP Korea is planning to concentrate on creating profits in all its business departments. To this end, the group will promote its sales and marketing in the color laser printer market and speed up its graphic enterprise and retail photo business. In addition, the group will concentrate on increasing sales and expanding market shares.

“HP spares no effort in building a technological environment by supplying various products and services that can help its corporate customers succeed,” Gill said. “We will increase our market share and enhance our market leadership on the foundation of customer royalty and satisfaction in 2010.”