Korea Ginseng Corp (KGC) announced that “Cheong Kwan Jang Red Ginseng Extract Every Time” broke through a milestone of 200 million bags in cumulative sales –- about four bags per a Korean citizen.
Cheong Kwan Jang Red Ginseng Extract Every Time is very portable and easy to have by adding only purified water to six-year-old Korean red ginseng concentrate. It is the first red ginseng product in the form of a stick.
Since its launch in 2012, Cheong Kwan Jang Red Ginseng Extract Every Time’s cumulative sales have grown rapidly to three million bags in 2013, 25 million bags in 2015, and 110 million bags in 2017, topping 200 million bags in 2019. Its growth has not stopped.
KGC regards the convenience of ingestion and ease of portability as the key to the strong popularity of Cheong Kwan Jang Red Ginseng Extract Every Time. KGC devised a small stick pouch so it became easy to take and carry red ginseng concentrate without a spoon, taking into consideration the fact that consumers preferred simplicity and ease of use. The product name “Every Time” means that consumers can easily enjoy it anywhere and anytime.
The launch of Cheong Kwan Jang Red Ginseng Extract Every Time scaled up the proportion of Cheong Kwan Jang sales among those in their 20s and 30s. The proportion stood at five percent in 2012, but recently surpassed 15 percent. The benefits of Cheong Kwan Jang Red Ginseng Extract Every Time which can be easily taken and enhance human health overlapped with the needs of young people who have a big interest in their health. This point fueled consumption by those in their 20s and 30s.
Red ginseng is a health functional food officially approved by the Korean Ministry Food and Drug Safety (MFDS). It can help improve human immunity, blood flows by inhibiting platelet aggregation and people’s power of memory, remove fatigue and promote antioxidation, the MFDS said. Everyone can take the product and benefit from it regardless of their wages and genders.
KGC is strengthening its product lineup by segmenting customer groups such as those who want to travel (Every Time for Travel) and golfers (Every Time for Golfers) as more and more customers pay attention to their health and stamina during activities that cost them much energy such as travel and golf.