“LIFEPLUS,” a joint brand of Hanwha Group’s financial affiliates (Hawha Life, Hanwha Non-life Insurance, Hanwha Investment & Securities, Hanwha Asset Management, Hanwha Saving Bank) has won an award at iF Design Award 2020, one of the world's top three design awards.
The brand was selected in Corporate Identity/Branding category of the Communication discipline.
LIFEPLUS also won a prize at the Red Dot Design Awards in July 2019.
LIFEPLUS is a brand created by Hanwha financial group, focusing on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. When the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot from the movement visualizing a spirit of dynamic change. The logotype uses a precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends.
The iF Design Award has been held by iF International Forum Design in Hannover, Germany since 1953. It is called the world's top three design awards along with the Red Dot Awards and the IDEA Awards. Known as the world's most authoritative design competition, the event drew a total of 7,298 entries from 56 countries this year.