SsangYong Motor, part of India's Mahindra Group, announced on Jan. 2 that the company sold a total of 12,923 units in December 2019 --10,574 units in domestic sales and 2,349 in exports.
SsangYong’s December sales increased 20.2 percent from the previous month, driven by domestic sales growth. Sales exceeded 12,000 units in six months since May when its monthly sales were 12,338 units.
In the domestic market, the company witnessed an increase of 14.4 percent compared to the previous month, driven by steady sales recovery of main models. The company maintains an uptrend for three straight months at home.
The Korando recorded the best monthly sales this year to 2,514 units and maintained a sales uptrend for five months based on popularity of its gasoline version. The Korando sold 2,202 units for the first month of launch.
The company’s other main models also saw a rapid recovery. The G4 Rexton also posted the best monthly sales this year, and both the Rexton Sports and the Tivoli continue to grow for the fourth consecutive month.
SsangYong’s exports jumped over 50 percent compared to the previous month and its exports are expected to recover steadily as the company is strengthening local marketing programs.
During the year of 2019, SsangYong sold 135,235 vehicles globally including domestic sales of 107,789 units and exports of 27,446 units. It resulted from continuous releases of updated models such as the Brand-new Korando, Rexton Sports Khan, and Tivoli.
In the domestic market, its sales exceeded 100,000 units for four consecutive years since 2016 helped by strong sales of main models despite fierce competitive market.
Furthermore, the company expects a steady recovery in global sales as it is successfully pushing ahead with initiatives to enhance corporate competitiveness.