Saturday, April 4, 2020
LG Electronics Launches Dual-screen Phone in Japan
Seeking to Undermine Apple’s Stronghold
LG Electronics Launches Dual-screen Phone in Japan
  • By Michael Herh
  • December 9, 2019, 10:18
Share articles

An employee of LG Electronics’ subsidiary in Japan shows the G8X ThinQ in Ginza, Tokyo's most famous upmarket shopping, dining and entertainment district.

LG Electronics will make a foray into the Japanese premium smartphone market with its dual-screen smartphone G8X ThinQ (Korean model name: The V50S ThinQ).

LG Electronics announced on Dec. 8 that it recently launched the G8X ThinQ through Japan's mobile carrier Softbank. The company launches a premium smartphone in Japan in about two years since January of last year. The Japanese smartphone market is dominated by the Apple iPhone.

The G8X ThinQ will go on sale at more than 5,000 stores including Softbank stores and electronics retailers in major Japanese cities.

"The differentiated usability of the G8X ThinQ’s dual-screen phone will contribute to raising LG smartphone brand's position in the Japanese market," LG Electronics said.

In fact, Softbank's basketball live broadcasting app “Basket Live” provides video clips taken from various angles. G8X ThinQ users can watch basketball broadcasts and compare players' personal records at the same time. Using the dual-screen phone, it is possible to search for broadcast videos and player information at the same time or to display different videos at the same time.

LG Electronics plans to ramp up its presence in the Japanese premium smartphone market by additionally supplying 5G smartphones to Japan early next year based on the G8X ThinQ. Apple accounted for 50.8 percent of the Japanese smartphone market in the second quarter of this year, said Strategy Analytics, a market research firm.