Monday, December 9, 2019
Cafe24 and Kakao Sign Partnership to Vitalize E-commerce Marketing
Cafe24 Platform Integrated with KakaoTalk’s Easy Registration Service
Cafe24 and Kakao Sign Partnership to Vitalize E-commerce Marketing
  • By Kim Eun-jin
  • December 3, 2019, 15:49
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Representatives of Cafe24 and Kakao hold the MOU at a signing ceremony held at Cafe24's headquarters in Seoul on Dec. 3.

Cafe24 and Kakao are joining hands to provide e-commerce merchants with big data marketing.

Global e-commerce platform Cafe24 signed an MOU with Kakao on Dec. 3 at Cafe24's headquarters in Sindaebang-dong, Seoul, to join efforts in vitalizing e-commerce marketing.

The agreement will integrate Cafe24’s e-commerce platform with KakaoTalk’s easy registration, a business solution that provides new member registration and marketing services through KakaoTalk.

Online store merchants will now be able to provide their customers with easy registration and login services through KakaoTalk accounts. Also, targeted marketing using customer big data will accelerate online business growth.

Kakao vice president Shin Seok-chul said, “KakaoTalk’s easy registration service is very convenient for online merchants and consumers alike.” He added, “This strategic partnership with Cafe24 will let many businesses increase their marketing efficiency and obtain a foothold for business growth.”

Cafe24 CEO Lee Jae-suk said, “Customer acquisition and marketing made easy through KakaoTalk will help drive e-commerce sales.” He added, “Cafe24 will continue to provide various services so that merchants can conduct effective marketing and become more successful.”