OLED TV Market Expected to top 1 Mil. Units in Q4
LG Electronics’ OLED TV was once again selected as the best TV in the U.S. market. The global OLED TV market is growing fast and expected to reach 1 million units in sales in the first quarter.
Leading U.S. consumer magazine Consumer Reports recently evaluated about 200 new TV models sold this year in terms of image quality, sound quality, and price competitiveness, and picked out an LG OLED TV (model OLED55CP9PUA) as the Best TV of 2019. An LG OLED TV model was voted as the Best TV last year as well.
"The LG OLED TV received the highest scores in evaluations of high definition (HD) and ultra-high definition (UHD) quality, and outweighed a rival Sony OLED TV in terms of high dynamic range (HDR) performance," Consumer Reports said. “Like other OLED TVs, its viewing angle is very wide and its sound quality is the highest among the tested products.”
In the general rankings published by Consumer Reports separately, a total of 11 LG OLED TV models broke into the top 20. Four QLED TV models of Samsung Electronics made the top 20 but all of them ranked below 15th place.
TV industry watchers expect that OLED TV sales will surpass 1 million units in the fourth quarter for the first time. In particular, Black Friday, the biggest shopping season in the United States, is scheduled to be held at the end of November, so OLED TV sales are expected to surge at the time.
In this regard, market research firm IHS Markit predicted that OLED TV sales, which remained at 600,000 units per quarter in the first three quarters of this year, will skyrocket to 1,092,500 units in the fourth quarter. In 2020, OLED TV sales will break 1 million units in average quarterly sales and will stand around 12 million units annually in 2023. LG Electronics currently accounts for about 60 percent of total OLED TV sales.