SsangYong Motor Co., part of India's Mahindra Group, announced on Oct. 1 that the company sold a total of 10,325 units in September 2019 – 7,275 units in domestic sales and 3,050 in exports.
SsangYong’s September 2019 sales slightly decreased 4.4 percent compared to the same month last year due to the weak domestic market and intense competition. However, compared to the previous month, its sales increased 3.1 percent thanks to increasing exports as the Korando was launched globally.
In the domestic market, its sales decreased 5.4 percent on year due to intense competition, while sales of the Korando surged greatly following the launch of its gasoline version.
SsangYong’s January-September sales maintained an uptrend with a 2.4 percent increase compared to the same period last year driven by aggressive sales strategy including the introduction of updated models.
In the overseas market, the company’s September exports showed a rapid recovery with a 54.3 percent rise on month since the manual-transmission version of the Korando began shipping to the European market.
SsangYong Motor’s CEO Yea Byung-tae is spurring global management strategy by visiting its European dealers, observing the local market, and discussing how to increase its exports with dealers.
Yea commented, “We are responding to weak consumer confidence by conducting an aggressive sales strategy including the launch of updated models,” adding, “We will increase our global sales continuously based on aggressive local marketing in the European market where the Korando has started to be sold.”