The battle over “8K TV resolution” between Samsung Electronics Co. and LG Electronics Inc. is escalating. LG Electronics has filed a complaint against Samsung Electronics with South Korea's corporate watchdog for violating the Act on Fair Labeling and Advertising.
LG Electronics argued that Samsung Electronics’ TV advertisement for its QLED TVs is misleading. It said, “Samsung's QLED TV is basically a liquid crystal display (LCD) TV as it uses LED back lights, but the company is running a false and exaggerated advertisement that says its TVs use quantum-dot light emitting diodes (QLED) technology.”
LG Electronics added, “TV technology has advanced to a degree where consumers cannot make a rational choice unless manufacturers provide detailed information. Samsung Electronics’ false and exaggerated advertisement needs to be sanctioned to protect consumers’ right to know.”
In response, Samsung Electronics made an official announcement, saying, “We will respond firmly to LG’s groundless claim.”
The company added, “Under the current difficult economic circumstances at home and abroad, we should focus on product and service innovation rather than on an unproductive debate that could confuse consumers.”
It also said, “We released our QLED TVs in 2017 and has gained recognition from consumers as the best product in the world. We have been the No. 1 player in the global TV market for the past 13 years and will make every effort to offer innovative products and services to consumers.”
The Fair Trade Commission (FTC) has received the complaint but has not decided on specific procedures yet.