Wednesday, October 23, 2019
LG Electronics Stepping Up Offensive against Samsung Electronics in TV War
To Highlight Image Quality Problem of Samsung 8K TVs
LG Electronics Stepping Up Offensive against Samsung Electronics in TV War
  • By Michael Herh
  • September 17, 2019, 13:15
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The image qualities of 8K TVs from LG Electronics and Samsung Electronics are compared at LG's IFA 2019 exhibition booth.

LG Electronics is planning to hold a technical briefing for journalists to highlight the image quality problem of Samsung Electronics’ 8K TVs. The company recently took issue with the picture quality of Samsung' 8K TVs at IFA 2019, Europe's largest home appliance exhibition in Berlin, Germany.

The technology briefing session for reporters will be held at the LG Electronics main office in Yeouido, Seoul on Sept. 17. During this event, it will mainly introduce an 8K TV image quality measurement method.

According to the International Committee for Display Metrology (ICDM), resolution standards are measured based on the number of pixels and the sharpness of picture quality. In particular, LG Electronics plans to emphasize that Samsung's 8K TVs do not meet international standards in terms of image clarity. It will show how image clarity is measured. The demonstration will include an image clarity test which measures how clear the difference between black and white is by creating vertical lines on each horizontal pixel and then making each line black and white by turns. The clearer the difference is, the higher the picture quality is.

According to LG Electronics, an 8K TV has to have 50 percent or higher picture quality but Samsung's 8K TV models have picture quality of only 12 to 13 percent. "In order to use the number of pixels as a resolution method, image clarity must exceed the threshold of 50 percent," an LG Electronics official said. In responds to it, "ICDM is an organization that suggests how to measure image quality, not standards," Samsung Electronics said.

LG Electronics plans to raise questions not only about Samsung's 8K TV technology but also about quantum dot light emitting diode (QLED) TV technology. The company will show technical differences by taking apart products of the two companies on the spot with a view to showing that QLED TVs being promoted as a rival product to OLED TVs are actually at the level of liquid crystal display (LCD) TVs.