K-style Goods Available to Taiwanese Consumers through FamilyMart App

Taiwanese consumers can now purchase K-style goods through the Taiwan FamilyMart app.

Global e-commerce platform Cafe24 announced on Aug. 13 that it will be promoting popular Korean e-commerce brands on Taiwan FamilyMart’s mobile app with 10 million users. Taiwan FamilyMart is a key convenience store brand that currently has 3,500 stores in Taiwan.

App users who tap on posts featuring K-style goods will be instantly connected to the product checkout page. Such an increase in shopping convenience is expected to positively influence Korean e-commerce stores’ sales in Taiwan.

Korean brands will also be introduced through FamilyMart’s Facebook Page, "FamiPort," via live broadcast.

Cafe24 CEO Lee Jae-suk said, “Hallyu’s rising popularity in Taiwan is furthering consumer interests in K-style.” He added, “Cafe24 will actively support Korean e-commerce stores selling in Taiwan so that they can succeed.”

Meanwhile, Cafe24 and Taiwan FamilyMart signed an MOU in April to provide Taiwanese shoppers with a package pick-up service from convenience store locations for orders made on Cafe24’s online stores.