Very New Tivoli Leads Sales Recovery from June
SsangYong Motor Co., part of India's Mahindra Group, announced on Aug. 1 that the company sold a total of 10,786 units in July 2019 – 8,707 units in domestic sales and 2,079 in exports, including CKD kits.
SsangYong’s July sales dropped 16.5 percent from a year earlier, showing a decline in both domestic sales and exports due to weakened consumer confidence amid economic slowdown.
However, compared to the previous month, its July sales were up 4.0 percent helped by the launch of the Very New Tivoli. The company’s January-July sales also maintained a growth of 1.3 percent compared to the same period last year.
In the domestic market, its July sales decreased 11.4 percent on year, but compared to the previous month, its sales increased 5.9 percent as the Tivoli brand sales were up 16.8 percent from the previous month.
In the overseas market, July exports dropped 32.8 percent on year.
SsangYong Motor says it will expand sales by conducting various customer events for the existing models and upcoming gasoline-powered Korando in the second half of this year as well as aggressive marketing activities.
Yea Byung-tae, CEO of SsangYong Motor, commented, “Our July sales recovered from the previous month helped by the Very New Tivoli despite the overall market downturn,” adding, “We will increase our global sales based on the strengthened product lineup including the upgraded models and the gasoline-powered Korando to be launched in the second half of this year.”
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