A Display Priced at US$4,999
LG Display will supply liquid crystal display (LCD) panels to Apple for its high-end monitor “Pro Display XDR,” which was unveiled at WWDC 2019 on June 3.
The 32-inch 6k monitor has become famous for its ultra-high price of US$4,999. The panel for this expensive display is also priced at US$1,500 per unit. It is 30 times the price of an ordinary 32-inch panel and nearly seven times that of a 65-inch panel.
LCD panels for the Pro Display XDR are closely packed with 576 miniature LED backlights. In theory, LCD panels have a lower contrast ratio than organic light emitting diode (OLED) panels, where each device emits light on its own. However, it is possible to achieve a higher contrast ratio than a conventional LCD panel by dividing an LCD panel into multiple compartments and placing backlights on each compartment. This is why Apple claims that the Pro Display XDR has "a contrast ratio of 1 million to 1, with brightness of up to 1,600 nits, and shows a picture quality that exceeds the high dynamic range (HDR) quality."
NVIDIA's “G-Sync Monitor” to be released later this year in collaboration with Acer and ASUS, will also be loaded with LG Display panels. The G-Sync Monitor will be 27 inches in size, features a 4K resolution and 576 mini LED backlights like the Pro Display XDR. LG Display also supplies panels for 4K or higher-resolution gaming monitors from various manufacturers such as LG Electronics, Dell and MSI.
IHS Markit said that LG Display placed first with a 24 percent share in the global IT display market in the first quarter of this year.