Thursday, December 20, 2018
Nexon Foundation Committed to Promoting Creative Play Culture
Partnering with two U.S. Nonprofit Organizations
Nexon Foundation Committed to Promoting Creative Play Culture
  • By Kim Eun-jin
  • October 11, 2018, 12:05
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Children have fun at the "Day of Play" event hosted by the Imagination Foundation and Two Bit Circus Foundation as part of the Cardboard Creativity Contest.

The Nexon Foundation, established by Nexon Corp., a major game developer in Korea, announced on October 10 that it has forged a partnership with two U.S. nonprofit organizations to promote creative play and the education of talent in convergence fields.

The two U.S. partners are the Imagination Foundation and Two Bit Circus Foundation. Both organizations focus on the promotion of creativity, which will be an essential competence for people in the 21st century.

Through this partnership, SOHO Impact under the Nexon Foundation will share know-how among the three and generate synergies with the aim of spreading creativity through play.

As part of related activities, SOHO Impact participated in "Day of Play," an event hosted by the two orgainzations at Two Bit Circus Amusement Park in Los Angeles on October 6 as part of the annual Cardboard Creativity Contest. 

The contest has been held since 2012. So far, the play-based creativity contest has drawn more than one million children around the world. Especially, this year, they say that participants could demonstrate a more advanced form of creativity by combining bricks and cardboards donated by SOHO Impact unlike previous contests where participants could use cardboards only.

SOHO Impact under the Nexon Foundation will share know-how with its two U.S. partners and generate synergies with the aim of spreading creativity through play.

“The 4Cs (creativity, communication, collaboration and critical thinking) are the four essential capabilities in the 21st century. They are becoming increasingly more important to children and teenagers in a constantly changing environment," said Priya Bery, head of Soho Impact. "We will create many opportunities for children around the world to develop various capabilities and hit their straps by uniting with the Imagination Foundation and Two Bit Circus Foundation."

In the meantime, the Nexon Foundation has donated bricks to children's centers in Myanmar, Cambodia, Nepal and Mongolia as well as Korea through the SOHO Impact Foundation. In addition to the U.S., the company is discussing the formation of brick donation partnerships with nonprofit organizations in Mongolia and Bangladesh.