Lotte World Tower, the tallest building in Korea that officially opened in April last year, is gaining popularity as a shooting location for various kinds of programs and events. So much so that the building has appeared in films, TV dramas and TV entertainment programs and even a foreign TV travel program introducing Korea. Thanks to various facilities housed in the large space, the building is getting much attention from content producers.
According to Lotte Property and Development, a company that manages the building, a total of six shooting projects have been conducted at Lotte World Tower for one year since its official opening in April 2017.
"As Lotte World Tower has a variety of facilities, the building is popular as a shooting location for films and TV drams, which require the filming of various scenes," said an official of Lotte Property and Development.
First of all, Lotte World Tower is the fifth tallest building in the world with its official height of 555.7 meters. Located on the 122nd floor of the building, Seoul Sky is the highest observatory in Korea. Lotte World Tower has another advantage -- creating beautiful scenery day and night in harmony with nearby Seokchon Lake. In addition, Seoul Sky Observatory and convention facility Sky 31 on the 31st floor overlook Seoul with the Han River.
Thanks to these advantages, Lotte World Tower facilities appeared in a variety of popular content. In the movie "With God -- Sin and Punishment" released in December of last year, the building appears in a scene where Kang-rim (actor Ha Jung-woo) fights hand to hand with Su-hong (actor Kim Dong-wook) throughout the city. In the film, Lotte World Tower recreates dark nights of the city which attracted attention because it was an unusual scene. The movie became a huge hit by drawing a total of 14.41 million viewers.
The KBS TV drama, “A Miracle We Met,” which came to an end at the end of last month, showed Lotte World Tower's Residence as a home of Hwang Geum-hyeo, a woman of means played by actress Yoon Seok-hwa. The scene featured a cool view, artworks and objects by world-renowned masters at various spots and audiences marveled at them.
Recently, shootings at Lotte World Tower defy genres. In the special Finnish and Spanish editions of MBC TV's entertainment program “Come On! Do You Visit Korea for the First Time?” friends take a tour of Lotte World Tower. In the special Spanish edition aired this month, foreigners who visit Seoul Sky Observatory show a panoramic view of Seoul to their families in Spain through video calls. Last year, Park Myung-soo, a comedian, attempted to clean the building’s outer wall in MBC TV’s “Infinite Challenge.”
Lotte World Tower will also be introduced in an overseas TV program. In the second half of this year, Korea will be introduced in the fifth season of ABC's travel documentary program “Raw Travel” which will feature Lotte World Tower.