Samyang ROUNDSQUARE announced on March 20 that its Spicy Buldak Ramen was featured as a leading example of K-Ramen on the British micro-documentary channel Great Big Story.
Launched in 2015, Great Big Story is a channel that produces micro-documentaries on a variety of fields including food, hobbies, art, culture, and history. With 6.2 million subscribers, it is based in London, the U.K., and collaborates with teams worldwide to create and distribute micro-documentaries, short films, and series videos lasting between 3 to 10 minutes.
Great Big Story planned content showcasing various aspects of K-culture, selecting topics such as ramen, hats, zombie makeup, and mother-of-pearl inlay as specific themes. Notably, it spotlighted Spicy Buldak Ramen as a representative case of K-Ramen, investing significant effort, including sending its production team to Korea.
The production team visited key facilities such as Samyang ROUNDSQUARE’s Miryang factory and Wonju Food Research Institute in Korea, closely documenting the development to production process of Spicy Buldak Ramen.
Currently, the video has surpassed 50,000 views within two days of uploading, recording a higher view count than other content on the channel and proving the high interest in Spicy Buldak Ramen.