LG Household & Health Care announced on March 10 that its cosmetics brand CNP has released new products in its flagship “Propolis” line, specifically targeting the Japanese market.
CNP is selling new products, Propolis Vitamin Ampoule and Glow Ampoule, as well as two types of mist, at Ainz & Tulpe stores in Japan. The new products are specifically developed for the Japanese market, incorporating ingredients such as vitamin C, which are highly preferred by Japanese consumers.
Furthermore, CNP has unveiled cherry blossom season-themed products collaborated with Japanese influencer Yoshida Akari on the online shopping mall Qoo10 Japan.
CNP plans to introduce new products from its “Derma Answer” line in Japan in the future, and it is also set to launch acne care products “AC-PRO” this month. AC-PRO consists of three types of products: bubble foam cleanser, toner, and cream, tailored to address the skin concerns of Japanese consumers regarding acne troubles.
A CNP brand representative stated, “While selling our flagship products from South Korea in Japan, we are also providing a differentiated customer experience with exclusive products tailored to fit the trends in the Japanese market. We plan to target the Japanese beauty market through content related to CNP’s global ambassador, Babymonster.”