Crypto.com, trusted by more than 80 million customers worldwide and the industry leader in regulatory compliance, security and privacy, has signed a memorandum of understanding (MoU) with Altava Group, a vertical AI fashion tech company delivering innovative virtual experiences and products for major fashion brands from around the world. The signing ceremony took place at Crypto.com Korea yesterday. It was attended by Eric Anziani, President and Chief Operating Officer of Crypto.com, and Andrew Junhoe Ku, CEO of Altava Group.
As the first step, Crypto.com and ALTAVA will explore working with the NFT marketplace and payment solution from Crypto.com. Additionally, the two partners will work to enhance digital fashion services offered by Altava Group a partner of global luxury brands LVMH, Balmain, and Bulgari, in Korea and initiate various joint promotions through online and offline events to lay the foundation for the digital fashion industry. Going forward, the partners will collaborate on initiatives by utilizing Altava Group’s network to further Crypto.com’s virtual asset and blockchain businesses going forward.
"We are excited to partner with Altava Group, a leader in the digital fashion sector,” said Eric Anziani, President and Chief Operating Officer of Crypto.com. “We hope to leverage our technology and expertise for the growth and advancement of the global digital fashion market - an area in which we see great potential.”
“We are extremely pleased to explore Crypto.com Pay through the partnership with Crypto.com, a global virtual asset leader with over 80 million users,” said Andrew Junhoe Ku, CEO of Altava Group, “We expect the addition of cryptocurrency as a payment option to help lower entry barriers for fashion brands and creators and further strengthen the foundation for the digital fashion ecosystem.”