GM's Korean Operations sold 30,630 vehicles in February. Sales were up 16.9% compared to the same month last year.
Overseas sales of GM's Korean Operations reached 28,643 units in February, up 14.2% - the 23rd consecutive month of year-over-year growth. The Chevrolet Trax Crossover (along with its derivative model) led the way, selling 16,278 units in global markets in February. This marked a notable 144.6% increase compared to the corresponding month in the previous year.
In February, GM’s Korean Operations achieved 1,987 domestic sales, marking a rise of 77.9% on an annual basis. The Chevrolet Trax Crossover stood out, selling 1,447 units during the month.
The Chevrolet Traverse sold 117 units in February, generating 37.6% growth from the previous February. The Traverse maintained its popularity in the imported large SUV market thanks to its substantial body size and leading power performance.
In March, GM is offering unprecedented promotions for key models, including the Chevrolet Trax Crossover, The New Trailblazer, Traverse and Tahoe, as well as the GMC Sierra. Chevrolet is holding a range of exclusive promotions, featuring diverse financing options such as interest-free installments, combined installment programs, and unique offers that combine cash incentives with installment benefits.
"GM is continuously enhancing its product portfolio for our customers in Korea, highlighted by the recent introduction of the 2024 GMC Sierra with exciting market appeal," said GM's Korean Operations Vice President of Vehicle Sales and Service Gustavo Colossi. "With the range of new initiatives planned throughout the year aimed at improving the customer experience, we are dedicated to continuously elevating the quality of our products and services through a distinctive, customer-focused strategy."