APR, scheduled for a listing by the end of this month, held a press briefing on Feb. 13 to disclose its future business vision and strategy post-IPO.
At the event, APR CEO Kim Byung-hoon expressed his ambition to grow APR into the world’s leading beauty tech company, spearheaded by Medicube. He believes that focusing on and selecting Medicube for growth will lead the entire company forward.
APR is a domestic beauty tech company that owns several brands, including Medicube (AGE-R), Medicube (cosmetics), Aprilskin, Forment, GLAM.D Bio, and NERDY. Among these, Medicube’s beauty device is the most iconic product.
The global home beauty device market, with an average annual growth rate of 35%, is one of the fastest-growing sectors worldwide, holding significant potential.
CEO Kim remarked, “As the world rapidly enters an aging society and the importance of appearance becomes more emphasized, the demand for anti-aging has surged.” He anticipates that home beauty devices will change the future beauty paradigm.
Just two years after its launch, Medicube has secured a 32% market share in the domestic market, making it the leading brand in South Korea. APR is now focusing beyond the domestic market to the global scene.
“Our goal is to be the global leader,” CEO Kim stated, outlining specific targets for international expansion. The company has already entered leading markets, including the U.S., Japan, and China, and plans to expand into Europe, Latin America, and Southeast Asia through business-to-business transactions.
APR is set to go public on the Feb. 27, with a total offering of 379,000 shares. The subscription for general investors will take place on Feb. 14 and 15.