Pernod Ricard Korea launches 2024 Lunar New Year gift sets

 Pernod Ricard Korea, a Korean affiliate of Pernod Ricard Group, a global liquor maker, has launched a range of elegant whisky gift sets to celebrate the Lunar New Year in 2024, the Year of the Dragon. The sets feature various product lines ranging from high-quality blended whiskies to unrivaled single malt whiskies, as well as trendy packages designed in collaboration with artists, helping consumers prepare gifts tailored to the preferences and lifestyles of the recipients.

Six ‘Ballantine’s & Ham Bo-kyung limited Lunar New Year gift sets’ conveying artistic sense of Korean paintings
Six ‘Ballantine’s & Ham Bo-kyung limited Lunar New Year gift sets’ conveying artistic sense of Korean paintings

‘Ballantine’s’, Pernod Ricard Korea’s modern classic Scotch whisky brand, has unveiled ‘Ballantine’s & Ham Bo-kyung limited Lunar New Year gift sets’ in collaboration with Ham Bo-kyung, an artist known for Korean paintings. Ham’s reinterpretation of Ballantine’s brand campaign slogan ‘Time Well Spent’ through Korean paintings adds a touch of artistic beauty to Ballantine’s. These packages come in six types: Ballantine’s 17-Year-Old, 21-Year-Old and Master's as well as Ballantine’s Single Malt Glenburgie 12, 15 and 18-Year-Old, expanding consumer choices.

 

‘Ballantine’s 21-Year-Old’, considered the quintessence of high-end whisky, has a floral nose and an aromatic palate, being characterized by a soft and smooth mouthfeel and long-lasting finish. Full of elegant and balanced softness, ‘Ballantine’s 17-Year-Old’ features clear golden amber color, sweet oak nose and luscious body.

‘Ballantine’s Master’s’, crafted only for the Korean market by a master blender, is a deluxe whisky blending 45 malt whiskies and grain whiskies. It has a soft body, a mellow flavor from oranges and pears and a long-lasting aroma.

‘Ballantine’s Single Malt Glenburgie’, originated from Glenburgie Distillery, is one of the main malt whiskies that form the heart of a Ballantine's blend. ‘Glenburgie 18-Year-Old’ highlights the flavors of soft red fruits, like apples and red berries, while ‘Glenburgie 15-Year-Old’ harmonizes a balance of fruitiness and honeyed sweetness. ‘Glenburgie 12-Year-Old’ can be easily enjoyed by anyone ranging from beginners to enthusiasts, delivering full flavor with a perfect combination of vanilla and rich fruit aromas.

Five editions of artistically-designed ‘Royal Salute’ pleasing both eye and palate
Five editions of artistically-designed ‘Royal Salute’ pleasing both eye and palate

The prestige whisky 'Royal Salute' is presenting elegant Lunar New Year gifts featuring its flagship 21-year-old products. Every year, Royal Salute consistently releases artistic editions with collaboration from artists in various fields. Particularly notable among the offerings are the 'Royal Salute 21-Year-Old Signature Blend,' a limited design that elevates the keywords of 'Congratulations' and ‘Gratitude' into a splendid and attractive contemporary art and the 'Royal Salute 21-Year-Old Richard Quinn Edition 2,' the second collaboration with British fashion designer Richard Quinn. This groundbreaking whisky and fashion collaboration product presented in two versions - ‘Orange Rose’ with Quinn's signature patterns of rose petals and white dots embroidered on a black bottle and ‘Daisy’ with flower patterns engraved on a dark green bottle. The blending process is also noteworthy. Richard Quinn collaborated with the master blender at the Strathisla Distillery in Scotland, carefully selecting the finest malts and grain spirits to create Royal Salute with artistic completeness and a deep, rich flavor profile.

In addition, the brand introduces the 'Royal Salute 21-Year-Old The Malts Blend,' the brand's first malt blended whisky. It comes in a special package with dedicated glasses and an ice maker, allowing enthusiasts to fully appreciate the unique and strong malt flavor. The 'Royal Salute 21-Year-Old Blended Grain' showcases Royal Salute's distinctive craftsmanship and expertise with blending grain spirits aged for a minimum of 21years, boasting high collectible value and adding a special touch as a Lunar New Year gift.

Three gift sets for ‘The Glenlivet’, essence of unmatched quality of Single Malt whisky
Three gift sets for ‘The Glenlivet’, essence of unmatched quality of Single Malt whisky

‘The Glenlivet’, considered the gold standard of Single Malt whiskies, has unveiled Lunar New Year gift sets: two types featuring a combination of trendy artwork and modern colors; and a gift set with a practical whisky bottle bag. The Glenlivet is a good gift for anyone, who loves and enjoys whisky, due to its soft and long-lasting finish.

‘The Glenlivet 12-Year-Old’ and ‘Founder’s Reserve’ are presented in stylish, colorful packages with a tumbler glass and a highball glass respectively to help enjoy the unique taste and flavor of the Single Malt whisky. ‘The Glenlivet 15-Year-Old’ is available specifically in a whisky bag, adding a practical element to stylish design.

Six gift sets of ‘Chivas Regal’ showcasing trendy sense of style in collaboration with hip-hop artist
Six gift sets of ‘Chivas Regal’ showcasing trendy sense of style in collaboration with hip-hop artist

‘Chivas Regal’, a premium blended Scotch whisky, has joined hands with Simon Dominic, one of the iconic figures in the Korean hip-hop scene, to release special limited editions. The gift sets consist of six types – featuring Chivas Regal 12-Year-Old, 13-Year-Old (Oloroso Sherry, American Rye, and Bourbon), 15-Year-Old, and 18-Year-Old. Each set is in a package printed with lyrics of the artist’s signature songs that contain his musical philosophy, including a design poster.  It is expected to stimulate a desire to own among both whisky collectors and Simon Dominic fans. A special glass bearing the autograph of Simon Dominic is added to each gift set of ‘15-Year-Old’ and ‘18-Year-Old’.

Two ‘Jameson’ gift sets for those who prefer smooth Irish whiskey
Two ‘Jameson’ gift sets for those who prefer smooth Irish whiskey

‘Jameson’, Irish whiskey, has launched two types for its Lunar New Year gift sets: Jameson Original and Jameson Black Barrel. ‘Jameson Original’, considered one of the favorite alcoholic drinks among trendy celebrities at home and abroad, is the perfect whiskey to enjoy in a highball along with food. An exclusive oak barrel-shaped highball glass included in the gift set is the perfect way to enjoy Jameson, which provides the ultimate smoothness.

‘Jameson Black Barrel’ uses sherry cask and double-charred bourbon barrel, revealing its richer, complex smoothness. It features butterscotch and creamy, toffee-fudge aroma as well as vanilla and nutty flavors. The ‘Jameson Black Barrel’ gift set contains two on-the-rocks glasses, making it a good present considering recipients’ preferences.

In addition, Pernod Ricard Korea presents a variety of Lunar New Year gift sets in non-Scotch whiskey, gin, and champagne to meet the consumer needs. 'Monkey47', known as a beautiful and delicate gin made with natural plant ingredients and unique spices, has launched a 'Monkey47 Original' gift set. The set includes a wood-tone Bluetooth speaker, which is perfect gifts to those who enjoy drinking with music. ‘KINOBI’, Japanese first craft gin, presents a gift set of its popular lineup, ‘KINOBI Original’. As a product with unique Japanese flavors, the package includes a Japanese-made tumbler glass. Champagne brand 'Perrier-Jouët' has prepared a 'Perrier-Jouët Belle Epoque' gift set, which includes an Anemone champagne glass depicting the blooming white flower scent of Belle Epoque.

‘Aberlour’, a boutique Single Malt whisky, has presented a gift set of two scented candles of vanilla and plum from each cask, featuring the ‘Aberlour 12-Year-Old’, which is double matured in bourbon and sherry casks. Single pot still Irish whiskey 'Redbreast' has introduced a gift set of the ‘Redbreast 12-Year-Old’ and a special bottle case package. As part of Redbreast's global campaign to protect birds, the bottle case can be used as a ‘Bird Feeder’ to feed and preserve wild birds. It also can be used as a candle holder for added practicality. 'Rabbit Hole', a craft bourbon whiskey, has prepared a value gift set for its loved ‘Rabbit Hole Cavehill’ that includes an exclusive highball glass and wood coaster.

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